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Across NYC's 3,800 bars are trailblazers redefining the industry; from Brooklyn sake to America's notable bars, discovering what's driving business behind the beverage.

The Business of Booze

Brooklyn Kura, Superbueno, Chacha Singsuwan

Maker's Mark celebrates Kentucky's Bourbon Trail, Mr Black's Espresso Martini Fest, Wander; Ivy uncorks a single-serve and Richtech Robotics AI bartender.

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Bacardi's director of lifestyle and culture shakes up the summer's best cocktails, a look inside Athletic Brewing and what's trending with Teremana and Diageo.

S1 E1 | The Business of Booze